The introduction of SKAdNetwork significantly changed the role Facebook MMPs (Mobile Measurement Partners) play within the mobile ecosystem. At this point, there is no difference…
Makoto Taguchi2021-04-19
MMPs (Mobile Measurement Partners) should abandon the current pricing standard of charging per attributed installs and find a better way to serve their clients. That…
Christopher Farm2020-09-22
One month before the release of iOS 14, there are still many speculations around what’s happening next for MMPs. How much will their role change?…
Roman Garbar2020-08-19
Since the announcement of new attribution rules on iOS 14, we saw that Mobile Measurement Partners quickly divided into two camps. The first wanted to…
Roman Garbar2020-07-14
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