We are excited to announce the addition of the Ionic Capacitor plugin to our list of supported SDKs. Learn how to integrate the plugin.
Tabarak Paracha2023-01-19
Apple’s Worldwide Developers Conference (WWDC) 2022 starts today, marking two years since a seminal moment for our industry. WWDC 2020 was when Apple first announced…
Roman Garbar2022-06-06
The importance of incorporating automated tools to gain data insights was escalated by the iOS 14.5 privacy changes. In this case study, we follow the…
Roman Garbar2022-05-18
With uncertainty around iOS 14.5, advertisers are shifting their budgets to Android. While publishing on Google Play remains one of the most obvious options, the…
Roman Garbar2021-05-26
The introduction of SKAdNetwork significantly changed the role Facebook MMPs (Mobile Measurement Partners) play within the mobile ecosystem. At this point, there is no difference…
Makoto Taguchi2021-04-19
‘Your App May Soon Be Blocked, and five other things no one is telling you about iOS 14.5.’ That was the name of the presentation…
Roman Garbar2021-02-22
Starting from 2021, advertisers on iOS won’t be able to calculate key cohort metrics, like ROI or LTV, for most of their ad campaigns. This…
Roman Garbar2020-10-29
One month before the release of iOS 14, there are still many speculations around what’s happening next for MMPs. How much will their role change?…
Roman Garbar2020-08-19
We've decided to make one of our first training materials on post- iOS 14 measurement available to everyone, training previously only available to Tenjin clients.…
Roman Garbar2020-07-28
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