During WWDC 2020, Apple announced that iOS14 users will need to give explicit permission to apps when collecting users’ IDFAs. Given these new rules for…
Christopher Farm2020-06-29
Developers use the terms "total revenue" and "LTV" interchangeably too often. This isn’t accurate. There are crucial differences that set these terms apart. Failing to…
Christopher Farm2018-01-25
Tenjin is proud to announce its new mobile web-based cookie attribution technology! Currently iOS marketers depend on inaccurate mobile fingerprinting technology to attribute a…
Christopher Farm2017-11-25
Tenjin’s latest feature, deferred deep linking for ads, enables one of the Web’s best features for mobile apps. Imagine you're on your phone, looking for…
Christopher Farm2017-03-28
In my last few meetings with small developers who want to learn about paid User Acquisition, we talked about the paid marketing conversion funnel. It…
Christopher Farm2016-11-30
A few months ago, Apple announced that iOS 10 will send all zeros for its advertisingIdentifer field when the device's user sets their limit ad…
Christopher Farm2016-08-09
In my last post I talked about the importance of time to profitability (TTP). In this post I use two discrete scenarios that illustrate how…
Christopher Farm2016-05-23
It's common for app developers to acquire users for their apps by paying 3rd parties (like ad networks). Paying for users is an investment. To…
Christopher Farm2016-05-16
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