We are always seeking to support the latest mobile ad platforms that our clients can effectively use. Tenjin users on all pricing tiers can now measure the ROI and other ad performance metrics for TikTok Ads.
TikTok is a mobile app that turns your standard smartphone into a creative media studio. It allows users to create and share engaging video content, including 3 to 15-second music videos or looping videos up to one minute in length. Since its 2017 launch, TikTok has become an international smash hit. Its app is top ranking in the app stores of 40 countries, and it recently surpassed the social media giant Instagram by reaching one billion downloads. That’s is excluding Android installs in China.
TikTok Downloads in Q4 2018 compared to other apps (source)
With an audience of that size, it’s no wonder that mobile advertisers are taking an interest in TikTok. To better support marketing campaigns, TikTok has introduced various ad products and tools to help design and implement immersive full-screen ads.
We have started seeing increasing demand from our customers for TikTok Ads integration less than a month ago. Today, we are happy to announce that this integration is complete. Any customer in Tenjin can see the ROI and other performance metrics of TikTok campaigns in Tenjin’s dashboard.
TikTok Ads is a great way to start exploring China
Even though the Chinese market can be a gold mine for app publishers, it’s really hard to enter it. Traditional user acquisition channels like Facebook and Google are blocked there. However, with the launch of TikTok Ads, you can relatively easy start your ad campaigns in China. This creates new opportunities for publishers who wants to try their apps in China. For example, using TikTok, advertiser can quickly check how their app will be received in China.
What is the LTV am I going to get if I advertise with TikTok?
Here are some LTV numbers that we see for user acquired via TikTok for ad revenue based apps (aggregated data for iOS apps, worldwide)
- D1 LTV: $0.17
- D3 LTV: $0.20
- D7 LTV: $0.23
Creatives are key to success for TikTok ads
Just like with Snap, in order to succeed with TikTok ads, you need to prepare a set of ad creatives that were produced specifically for the channel. This way you will be able to keep your CPIs low and ROAS positive.
By the way, we provide Snap ad creatives guidance for our paying customers. We are planning to do the same for TikTok ads so write us an email to firstname.lastname@example.org or contact your Customer Success Manager if you are interested.
We believe that this is only beginning for TikTok Ads. The platform will scale a lot and unlock even more opportunities for mobile advertisers. Get in touch with us to know more about how Tenjin can help you leverage TikTok ads data.