Today we’re excited to announce our DataVault's new integration with Mode, a company which provides collaborative analytics platform for marketing analysts.
When it comes to driving app engagement and LTV via paid spend, marketers test a wide variety of ad networks—and tactics within each.
Checking in on performance of one campaign in one network is fairly straightforward: log in, grab what you need, and get out of there. But to understand performance across networks and dig into the metrics that really matter—ad revenue LTV, retention, ROI—things get a lot more difficult. Each network defines output schemas differently and has tedious nuances. When it comes to joining data from various networks together on your own, it’s pretty inevitable that you’ll run into calculation issues.
That’s where Mode comes in. Mode's analytics platform allows companies to make data sharing easy, helping analysts and business partners move in lock-step toward impactful decisions. Mode provides marketing analysts with seamlessly integrated SQL, Python, and reporting tools to give you the power and flexibility to answer any question and deliver meaningful recommendations.
To take your mobile marketing analysis to the next level, connect your DataVault to Mode. Directly query the raw data and build visualizations on top using Mode’s built-in charting tools, Python visualization libraries, or custom HTML. Make funnels, maps, feature comparisons, user prediction models, and ROI analyses that go deeper than any dashboard. Perform ad-hoc queries on user level data to get actionable acquisition insights and create more profitable lookalike ad campaigns on any ad network.
With access to your raw data, the possibilities for analysis are limitless.
Ready to dig into your mobile marketing data?
Sign up for a 30-day free trial, connect your Tenjin DataVault, and start exploring. Let us know if you need help!