They don’t call it “the front page of the internet” for nothing. Reddit is quickly becoming a key component of the overall growth marketing landscape. That’s why we’re thrilled to announce that Tenjin users can now track user acquisitions resulting from their paid Reddit promotions and organic engagements.
Reddit has long been the de facto destination for the web’s most discerning content seekers and tastemakers. The platform’s approach to aggregation has fostered some of the most engaged audiences on the web. It’s these same accomplishments that have earned Reddit a place in the growth stacks of the world’s most savvy mobile publishers. This is thanks in no small part to the power of their rapidly evolving ad platform.
Marketers advertising on Reddit can choose between brand awareness, web traffic, and conversions when setting their campaign goals. They’re able to target users based on interest, device type, location, and time of day. Campaign creatives follow the same design conventions as native posts, ensuring that ads look and feel the same as the organic content users crave. What makes Reddit campaigns uniquely powerful, however, is their community targeting abilities.
Reddit communities (also known as subreddits) grant marketers access to passionate, engaged conversation around hundreds of thousands of specific interests. With virtually zero barrier to entry, Reddit users are free to create and grow communities around any topic imaginable. According to Reddit, there are almost 140K active subreddit communities, attracting more than 330 million users to the platform each month. About half of those users are based in the US, which our 2017 ad monetization report found to be the most valuable country in the world when it comes to UA and mobile monetization initiatives. Marketers can include these communities in their campaign targeting specifications, which can then be grouped, tested, and duplicated for future use.
With Tenjin’s growth data infrastructure integrated, marketers are free to compare and optimize their Reddit advertising spend alongside every other network in their growth stack. We’re confident that this partnership will be instrumental in allowing our clients to further optimize their entire growth marketing operation. To learn more about how you can use Tenjin and Reddit to achieve your growth marketing goals, contact firstname.lastname@example.org.