Attribution in 2021: what will and will not work
2021 iOS 14 changes are going to change businesses around the world. Even though the changes are coming very soon, there is no common understanding of what marketing analytics will...
ios 14
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MMPs should stop charging for attributed installs as the mobile industry enters a new chapter with iOS 14
MMPs (Mobile Measurement Partners) should abandon the current pricing standard of charging per attributed installs and find a better way to serve their clients. That became evident after Apple has...
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Releasing our latest SDK, for iOS 14
We have released our iOS 14 compatible SDK. The Beta build is currently based on iOS 14 Beta 7, which may require a future update once the final build of iOS 14 is released....
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Preparing for iOS 14: MMP-free publisher guide with Kevin Bravo, creator of Elixir
One month before the release of iOS 14, there are still many speculations around what’s happening next for MMPs. How much will their role change? Are advertisers still ok...
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[Video] iOS 14: Industry wide effects on Facebook UA, hyper-casual genre and overall reporting
One of the immediate effects of iOS 14 release in September is that all advertisers, regardless of the MMP they use, will see a significant drop of installs (80%?) on...
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iOS14: How Tenjin clients should rethink measurement for Google & Facebook
We've decided to make one of our first training materials on post- iOS 14 measurement available to everyone, training previously only available to Tenjin clients. Starting from the iOS 14...
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Preparing for the iOS attribution shift in September: industry-wide effects SANs like Facebook and Google have on all MMPs
Since the announcement of new attribution rules on iOS 14, we saw that Mobile Measurement Partners quickly divided into two camps. The first wanted to start building their technology from...