The introduction of SKAdNetwork significantly changed the role Facebook MMPs (Mobile Measurement Partners) play within the mobile ecosystem. At this point, there is no difference between using Facebook MMPs and...
[UPDATE on March 31, 2021]: Closed beta is complete. Attribution Modeling Stage 1 is now available for all Tenjin users. Make sure to contact support@tenjin.com to enable new...
‘Your App May Soon Be Blocked, and five other things no one is telling you about iOS 14.5.’ That was the name of the presentation I gave last week...
2021 iOS 14 changes are going to change businesses around the world. Even though the changes are coming very soon, there is no common understanding of what marketing analytics will...
MMPs (Mobile Measurement Partners) should abandon the current pricing standard of charging per attributed installs and find a better way to serve their clients. That became evident after Apple has...
We have released our iOS 14 compatible SDK. The Beta build is currently based on iOS 14 Beta 7, which may require a future update once the final build of iOS 14 is released....
One month before the release of iOS 14, there are still many speculations around what’s happening next for MMPs. How much will their role change? Are advertisers still ok...
One of the immediate effects of iOS 14 release in September is that all advertisers, regardless of the MMP they use, will see a significant drop of installs (80%?) on...
We've decided to make one of our first training materials on post- iOS 14 measurement available to everyone, training previously only available to Tenjin clients. Starting from the iOS 14...
Since the announcement of new attribution rules on iOS 14, we saw that Mobile Measurement Partners quickly divided into two camps. The first wanted to start building their technology from...
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