Mobile Growth Europe kicks off tomorrow in Berlin, and Tenjin will be there to talk about app growth, mobile marketing, and the rising prices of lookalike campaigns. The annual gathering has become one of the premiere events in the world for the app industry, and this year figures to be bigger than ever.
Our own Matthaus Krzykowski joins speakers from Google, Twitter, Rovio, Reddit, Kayak, and dozens more to talk about the latest issues facing app marketers and growth professionals today.
Matthaus is moderating a panel at 10:15am on the 25th on the topic of “Next Gen UA Channels That Scale,” during which he’ll ask executives from HitchOn, GAMEVIL, 8fit, Simplaex and 6 Minutes Media for their advice on the next big UA channels.
Later, at 2:55 pm, Matthaus presents a lecture titled “Deep Dive into the Rising Prices for Lookalike Campaigns.” This 20-minute session speculates on what is causing the rise in pricing for Facebook Lookalike campaigns and suggests ways that advertisers should respond.
Some of the other talks we are most looking forward to seeing include:
Mobile App Growth - Moving Beyond the Install: Presented by Marie Loridan O'Meara and Eliaz Lepeuvedic of Google (9:00 am on the 25th)
The World Beyond Banners: Featuring speakers from Propogate, PubNativ, Apptamin, HolidayPirates, AppLOUD and Adxperience (5:00 pm on the 25th)
Closing the Mobile Engagement Loop: From Engagement to Re-Engagement: Featuring speakers from Twitter, Google, Koobea, Tapglue and others (10:00 am on the 26th)
The Speed Of The Feed: Marketing in the age of Digital Proliferation: Presented by Twitter’s Ross Sheil (2:30 pm on the 26th)
If you’re planning to attend, Matthaus hopes you’ll stop him and say hello. Or please feel free to email him if you’d like to schedule some time to chat. See you tomorrow!