As the mobile industry evolves, paid advertising remains a cornerstone of any comprehensive growth marketing strategy, and with good reason. Networks and tool providers are…
Sunny Cha2018-03-13
If you use our attribution to track installs by media source, you might notice that there are two types of installs described there: Reported Installs and Tracked Installs.…
Sunny Cha2017-02-22
The consumer journey is more complex today than it has ever been before. As consumers rely on a greater multitude and variety of connected devices,…
Sunny Cha2017-02-02
Today, Apple ends its test of App Store Search Ads and rolls out the feature to all developers as part of iOS 10. This is a brand…
Sunny Cha2016-09-13
Press Release: San Francisco – June 2, 2016 – Tenjin, the mobile marketing infrastructure company, announced today that it has raised an additional $2.5 million…
Sunny Cha2016-06-02
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