In my last few meetings with small developers who want to learn about paid User Acquisition, we talked about the paid marketing conversion funnel. It…
farmchristopher2016-11-30
High-level KPIs like ARPU and retention are great for getting a big-picture view of your mobile app’s health, but while they might suffice for an…
Sunny Cha2016-06-20
In my last post I talked about the importance of time to profitability (TTP). In this post I use two discrete scenarios that illustrate how…
farmchristopher2016-05-23
Tenjin is proud to announce DataVault, a professional, fully managed, direct access SQL Data Warehouse for all your marketing needs. It's a big step to…
Sunny Cha2015-12-15
As marketing goes digital, it starts to share a lot of common ground with data science. At Tenjin, we are seeing people with backgrounds in these…
farmchristopher2015-12-12
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