モバイルマーケティングトレンド The Paid Marketing Conversion Funnel In my last few meetings with small developers who want to learn about paid User Acquisition, we talked about the paid marketing conversion funnel. It…farmchristopher2016-11-30
モバイルマーケティングトレンド IDFA Sends All Zeros on iOS 10 Devices A few months ago, Apple announced that iOS 10 will send all zeros for its advertisingIdentifer field when the device's user sets their limit ad…farmchristopher2016-08-09
ベストプラクティスモバイルマーケティングトレンド Pay Attention to These Overlooked Mobile Metrics! High-level KPIs like ARPU and retention are great for getting a big-picture view of your mobile app’s health, but while they might suffice for an…Sunny Cha2016-06-20
ベストプラクティスモバイルマーケティングトレンド How Optimizing Time to Profitability (TTP) Accelerates Growth In my last post I talked about the importance of time to profitability (TTP). In this post I use two discrete scenarios that illustrate how…farmchristopher2016-05-23
モバイルマーケティングトレンド Tenjin DataVault: a marketing infrastructure as a service. Tenjin is proud to announce DataVault, a professional, fully managed, direct access SQL Data Warehouse for all your marketing needs. It's a big step to…Sunny Cha2015-12-15
モバイルマーケティングトレンド Building for the Marketing Scientist As marketing goes digital, it starts to share a lot of common ground with data science. At Tenjin, we are seeing people with backgrounds in these…farmchristopher2015-12-12