Developers use the terms "total revenue" and "LTV" interchangeably too often. This isn’t accurate. There are crucial differences that set these terms apart. Failing to…
Christopher Farm2018-01-25
Tenjin is proud to announce its new mobile web-based cookie attribution technology! Currently iOS marketers depend on inaccurate mobile fingerprinting technology to attribute a…
Christopher Farm2017-11-25
New iOS Features Every Developer Needs to Know Last year’s iOS update gave developers two new toys: 3D touch and third-party integration for Siri. But…
Sunny Cha2017-10-19
Subscriptions are more than a niche: services like Spotify and Headspace prove that users are willing to shell out money for content they regularly use.…
Sunny Cha2017-09-14
For mobile app developers, retention is hard. An average of just 7.5% of mobile users stay active 30 days after downloading an app. And while…
Sunny Cha2017-07-13
We often get asked how Tenjin compares to analytics companies such as Mixpanel, Amplitude, deltaDNA, and others. The short answer is that the best way…
Sunny Cha2017-03-15
In my last few meetings with small developers who want to learn about paid User Acquisition, we talked about the paid marketing conversion funnel. It…
Christopher Farm2016-11-30
A few months ago, Apple announced that iOS 10 will send all zeros for its advertisingIdentifer field when the device's user sets their limit ad…
Christopher Farm2016-08-09
High-level KPIs like ARPU and retention are great for getting a big-picture view of your mobile app’s health, but while they might suffice for an…
Sunny Cha2016-06-20
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