The integration of AAA game mechanics, new monetization strategies, and advances in technology promise a bright future for mobile gaming in the years to come.…
Sunny Cha2018-12-13
Mobile game publishing is undergoing a dramatic paradigm shift, and hyper casual games are at the center of it all. Characterized by their short engagement…
Sunny Cha2018-07-06
Developers use the terms "total revenue" and "LTV" interchangeably too often. This isn’t accurate. There are crucial differences that set these terms apart. Failing to…
farmchristopher2018-01-25
In the world of digital marketing, CVR stands for Conversion Rate or Conversion Ratio. It’s a key performance indicator for digital advertising campaigns, mobile applications,…
Sunny Cha2017-12-07
Tenjin is proud to announce its new mobile web-based cookie attribution technology! Currently iOS marketers depend on inaccurate mobile fingerprinting technology to attribute a…
farmchristopher2017-11-25
New iOS Features Every Developer Needs to Know Last year’s iOS update gave developers two new toys: 3D touch and third-party integration for Siri. But…
Sunny Cha2017-10-19
Subscriptions are more than a niche: services like Spotify and Headspace prove that users are willing to shell out money for content they regularly use.…
Sunny Cha2017-09-14
For mobile app developers, retention is hard. An average of just 7.5% of mobile users stay active 30 days after downloading an app. And while…
Sunny Cha2017-07-13
We often get asked how Tenjin compares to analytics companies such as Mixpanel, Amplitude, deltaDNA, and others. The short answer is that the best way…
Sunny Cha2017-03-15
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