Since the announcement of new attribution rules on iOS 14, we saw that Mobile Measurement Partners quickly divided into two camps. The first wanted to…
Roman Garbar2020-07-14
We teamed up with our friends from MoPub to discuss the evolution of ad revenue data reporting and the role impression-level data plays in informing…
Ebony Nicole Simone2020-04-20
This presentation includes, amongst others, our sizing of the hyper-casual markets in the last 3 years and a prediction for 2019
Matthaus Krzykowski2019-06-20
In the last few years, hyper-casual games have exploded in popularity. Find out how you can capitalize on this lucrative mobile trend with our comprehensive…
Roman Garbar2019-05-30
Subscriptions are the norm for content-based apps, but many mobile developers are finding new, creative ways to leverage the model. Over the past decade, subscriptions…
Roman Garbar2019-05-02
In recent weeks, our industry has entered into a vibrant discussion surrounding user-level ad revenue tracking. It’s easy to understand the excitement: for app developers…
Sunny Cha2019-03-07
What are hyper casual games, and why have they grown by leaps and bounds in 2019? Hyper-casual games are in a unique position. The new…
Sunny Cha2019-02-28
Mobile game publishers have been considering content subscriptions for years. Could a new Apple gaming service finally compete with advertising revenue? To many industry leaders,…
Sunny Cha2019-02-15
We've published our list of top 10 ad networks for 2020. Discover which of the world’s best UA networks best suit your needs. In today’s…
Sunny Cha2019-01-10
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