Lifetime value is tricky. The simplest -- and also the most reliable -- LTV calculations tell you what happened in the past: segment X made Y dollars…
Sunny Cha2016-12-06
High-level KPIs like ARPU and retention are great for getting a big-picture view of your mobile app’s health, but while they might suffice for an…
Sunny Cha2016-06-20
In my last post I talked about the importance of time to profitability (TTP). In this post I use two discrete scenarios that illustrate how…
farmchristopher2016-05-23
It's common for app developers to acquire users for their apps by paying 3rd parties (like ad networks). Paying for users is an investment. To…
farmchristopher2016-05-16
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