Ask any mobile game publisher and they’ll tell you the same thing: this industry moves fast. New trends like the rise of hyper-casual can have…
Sunny Cha2018-12-06
We’re thrilled to announce that marketers can now officially track Reddit campaign performance in their Tenjin dashboard! A mainstay of the internet’s cultural landscape, Reddit is…
Sunny Cha2018-10-11
App store discoverability has changed drastically since launch. Mobile pioneers will happily recount the days when simply being one of the few apps available was…
Sunny Cha2018-09-13
Wondering how to make hyper-casual games? As the new dominant force in mobile, hyper-casual games are getting a lot of attention from players and developers…
Sunny Cha2018-08-30
Mobile hyper-casual games are having a moment. On a platform historically dominated by puzzle, social casino, and build-and-battle titles, hyper-casual games are changing the status…
Sunny Cha2018-08-23
Facebook gives advertisers access to some powerful creative tools right out of the gate. The creative hub is an excellent way to develop mockups and…
Sunny Cha2018-08-02
July 11th, 2018 marks the 10 year anniversary since mobile deep linking technology was first made available to developers with the release of iOS 2.0.…
Sunny Cha2018-07-13
In 1906, management consultant Joseph M. Juran paid homage to Italian economist Vilfredo Pareto by coining the term “Pareto Principle” in reference to a unique…
Sunny Cha2018-02-27
Fraud prevention should be a top priority for today’s mobile marketers. It’s the first line of defense against ineffective ad spending and should therefore be…
Sunny Cha2018-01-11
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