As you know, in May 2021 we shared the exciting news that Tenjin customers could start measuring ad performance on alternative app stores. We see…
Roman Garbar2021-08-03
With uncertainty around iOS 14.5, advertisers are shifting their budgets to Android. While publishing on Google Play remains one of the most obvious options, the…
Roman Garbar2021-05-26
: Closed beta is complete. Attribution Modeling Stage 1 is now available for all Tenjin users. Make sure to contact support@tenjin.com to enable new features…
Roman Garbar2021-03-09
‘Your App May Soon Be Blocked, and five other things no one is telling you about iOS 14.5.’ That was the name of the presentation…
Roman Garbar2021-02-22
2021 iOS 14 changes are going to change businesses around the world. Even though the changes are coming very soon, there is no common understanding…
Roman Garbar2020-12-08
Is it worth doing self-publishing on mobile? White Room Games, Ruby Games, LuckyKat founders explain
Apple just made the mobile industry much more appealing for self-publishing. They announce that platform commission will be decreased to 15% for publishers earning less…
Roman Garbar2020-12-01
Starting from 2021, advertisers on iOS won’t be able to calculate key cohort metrics, like ROI or LTV, for most of their ad campaigns. This…
Roman Garbar2020-10-29
One month before the release of iOS 14, there are still many speculations around what’s happening next for MMPs. How much will their role change?…
Roman Garbar2020-08-19
We've decided to make one of our first training materials on post- iOS 14 measurement available to everyone, training previously only available to Tenjin clients.…
Roman Garbar2020-07-28
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