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New year, new insights into the most innovative segment of the mobile gaming market: hyper-casual games!

The much awaited “Hyper-Casual Benchmark Report” for Q4 2022 is here to provide you with up-to-date data on key performance indicators, user behavior, and trends in the hyper-casual gaming industry.

This benchmark report consists of anonymized data collected by Tenjin and GameAnalytics for hyper-casual games in the date range of 01.10.2022 – 31.12.2022.

So let’s dive in and explore what this report has to offer! Here’s a summary of the topics we cover:


    • Ad Spend % by platform
    • Median CPI by platform
    • Top 10 countries & ad networks by ad spend on Android and iOS
    • Median CPI for the top 10 countries & ad networks by ad spend on iOS and Android
    • Day 1 and Day 7 Retention Benchmark by platform for hyper-casual games (by GameAnalytics)

Our findings reveal that cost per install (CPI) on iOS has increased by $0.17 since the last quarter (Q3 2022)! Download the report below to learn more.

What has been the most surprising statistic from the report? Here is what Matej Lancaric , UA consultant and Founder & Host of two & a half gamers, thinks:

We hope this report will help you with your ad monetization and user-acquisition efforts in 2023! Contact us directly for any questions or feedback at

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