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We are thrilled to announce the release of our new report, ‘From Hyper to Hybrid in 2023’, presented in a new format. This report delivers crucial industry insights from various dimensions and metrics, providing valuable information for all those interested in transitioning into the new ‘hottest genre’.

The landscape of the hyper-casual business has undergone significant changes, with profits not being as robust as they once were. There is a strong downward trend in ad revenue due to App Tracking Transparency (ATT) on iOS, changes in user-behavior post-COVID, and various other factors. Due to these changes, there is a transition of some hyper game developers to hybrid ones.

Our goal with this new report is to assist developers in their transition towards hybrid games by providing valuable insights into both advertising and monetization.

Video overview 


Here is what you will find in the report:

  • Ad impression, eCPM, and IAP trends in 2022 on both iOS and Android
  • Ad Network Rankings based on installs, retention, ad LTV, and IAP LTV
  • Country Rankings based on installs, ad revenue, and IAP revenue
  • Ad Monetization Channel Rankings based on ad revenue, and average eCPM

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