A while ago I had the opportunity to speak at Mobile Growth Summit 2017 about data warehouses and strategies for running ad network lookalike campaigns. I got a lot of requests for posting the deck so you can review the deck below.
At a high level, a properly configured data warehouse allows you to understand existing valuable users in your app. As a result, you are able to take these users back to the ad networks and run lookalike campaigns to have higher probabilities of acquire more good users.
It was great to share with marketers some quick tips for organizing disparate data sets in order to acquire users more effectively and I look forward to helping people understand more of the things you can do with data warehouses and marketing.