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  • monetization

    Challenges Of User-Level Ad Revenue Reporting

    In recent weeks, our industry has entered into a vibrant discussion surrounding user-level ad revenue tracking. It’s easy to understand the excitement: for app developers who rely on mobile...

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  • hyper-casual

    What Are Hyper-Casual Games?

    What are hyper casual games, and why have they grown by leaps and bounds in 2019? Hyper-casual games are in a unique position. The new mobile genre absolutely exploded in...

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  • The Top 4 Influencer Marketing Takeaways From Our Talk With Metamoki At MGS 2019

    How can advertisers and publishers get the best results from a celebrity influencer project? Tenjin and Metamoki share their favorite examples from collaborating on Wiz Khalifa’s Weed Farm. Last...

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  • subscriptions

    Are Content Subscriptions The Next Big Trend In Mobile Game Monetization?

    Mobile game publishers have been considering content subscriptions for years. Could a new Apple gaming service finally compete with advertising revenue? To many industry leaders, content subscriptions seem like an...

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  • monetization | 2019

    How To Monetize Mobile Games In 2019

    There are more ways to monetize mobile games than ever before. Which strategies are the most effective in 2019? Mobile gaming is one of the fastest-moving tech categories today, and...

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  • Tenjin Presents The 2018 Mobile Ad Spending Report

    We analyzed $1.04 billion of mobile ad spend data from the Tenjin platform to determine which networks and genres are leading the pack in terms of popularity and cost-effectiveness....

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  • ad networks

    The 17 Best User Acquisition Channels For Mobile Games In 2019

    We've published our list of top 10 ad networks for 2020. Discover which of the world’s best UA networks best suit your needs. In today’s mobile-first world, paid...

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  • 46% of Mobile Games and Apps are DOA - Here's How to Make Sure Yours Isn't One of Them

    Mobile apps can fail thanks to unrealistic expectations, insufficient budgets, and everything in-between. How can developers address these problems? With the prevalence of smartphones, mobile apps are the most important...

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  • hyper-casual | CPI | benchmark

    Tenjin Presents The 2018 Hyper-Casual Games CPI Benchmark Report

    UPDATE: We've released a new benchmark report here for 2020. Our analysis of $48 million in hyper-casual installs reveals powerful new insights into mobile gaming’s hottest new sub-genre. Hyper-casual...

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  • trends | 2019

    Beyond Hyper-Casual: The Biggest Mobile Gaming Trends For 2019

    The integration of AAA game mechanics, new monetization strategies, and advances in technology promise a bright future for mobile gaming in the years to come. Since the dawn of the...

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  • The 6 Blogs Every Mobile Game Publisher Needs To Bookmark

    Ask any mobile game publisher and they’ll tell you the same thing: this industry moves fast. New trends like the rise of hyper-casual can have an earth-shattering impact overnight,...

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  • MMP | advertising

    Tenjin is now a Snapchat Mobile Measurement Partner

    Developers and marketers can now apply Tenjin’s user attribution and analytics services to Snapchat advertising campaigns. Since 2011, Snapchat has grown into an massively successful messaging and content exploration...

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  • Reddit Tracking Is Officially Live - Here’s How To Get The Most Out Of It

    We’re thrilled to announce that marketers can now officially track Reddit campaign performance in their Tenjin dashboard! A mainstay of the internet’s cultural landscape, Reddit is a place...

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  • Why Hyper-Casual Games Don’t Need To Get Featured To Succeed

    App store discoverability has changed drastically since launch. Mobile pioneers will happily recount the days when simply being one of the few apps available was enough to generate organic installs...

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  • 5 Essential Strategies For Driving Mobile Game Installs With Snapchat Story Ads

    There’s a wealth of paid advertising options available beyond the Facebook/Google duopoly, and Snapchat is quickly becoming one of the most competitive solutions on the market. Recent additions...

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  • How To Make Hyper-Casual Games - The 5 Best Resources

    Wondering how to make hyper-casual games? As the new dominant force in mobile, hyper-casual games are getting a lot of attention from players and developers alike. Their meteoric rise has...

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  • 3 Lessons All Game Developers Should Learn From The Success Of The Hyper Casual Genre

    Mobile hyper-casual games are having a moment. On a platform historically dominated by puzzle, social casino, and build-and-battle titles, hyper-casual games are changing the status quo. They’ve managed to...

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  • How To Get The Most Out Of User Acquisition Agency Partnerships

    Growing a mobile app portfolio is no small undertaking, and sourcing the necessary talent to make it happen can be even more challenging. For some, mobile user acquisition agencies are...

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  • 6 Free Tools For Building Stunning Facebook Ad Creative

    Facebook gives advertisers access to some powerful creative tools right out of the gate. The creative hub is an excellent way to develop mockups and see what they feel like...

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  • Introducing: Tenjin’s Free Fraud Dashboard

    We’re thrilled to announce the release of some powerful new features that publishers can use to combat fraud in their mobile app portfolios. We designed these tools with the...

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  • How To Spot Fraud In Your Mobile User Acquisition Stack

    With worldwide mobile ad revenue on track to hit $75 billion in 2018, it’s not hard to understand why mobile ad fraud has been making SO MANY headlines in...

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  • Ad Monetization For Hyper Casual Games - A Data Scientist’s Playbook

    Mobile game publishing is undergoing a dramatic paradigm shift, and hyper casual games are at the center of it all. Characterized by their short engagement loops, low retention, and ad-based...

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  • 3 Ways Deferred Deep Links Can Drive Growth And Engagement For Mobile App Marketers

    July 11th, 2018 marks the 10 year anniversary since mobile deep linking technology was first made available to developers with the release of iOS 2.0. Since then, it’s...

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  • The 10 Best Stock Photo Sites For Travel App Marketers

    Whether generating brand awareness or driving installs, travel app marketers depend on vibrant photorealistic images to convert audiences. Keeping up campaign performance means regularly updating your creative, and while the...

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  • How To Turn Negative Facebook Ad Comments Into Marketing Wins

    Facebook is, first and foremost, a public space. As marketers, we pay for the privilege of adding our voices to the Facebook experience, but there’s no guarantee that audiences...

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  • 4 In-App Behavioral Metrics To Guide Your Next UA Campaign

    Mobile app marketing is getting increasingly sophisticated. While revenue-based metrics like LTV and ROAS will always drive the bulk of digital marketing campaigns, sometimes even revenue needs to take a...

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  • 10 Essential Tools For Scalable Customer Research Projects

    Gleaning audience insights at scale can be challenging. Modern B2C brands manage relationships with thousands if not millions of customers at a time, and it doesn’t take long before...

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  • 5 Proven Targeting Tactics Every Campaign Manager Should Know

    Technology drives innovation in the advertising and marketing industries, and while emerging solutions like AI and proximity beacons are at the center of some very exciting experiments, most marketers still...

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  • The Importance Of Empathy In Modern Growth Marketing

    The golden rule of marketing is this: know your audience. Know everything about them. Know what keeps them up at night. Know their hopes, fears, dreams and ambitions. Learn the...

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  • Tenjin Users Can Now Track Installs From Reddit Promotions

    They don’t call it “the front page of the internet” for nothing. Reddit is quickly becoming a key component of the overall growth marketing landscape. That’s why we’...

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  • Tenjin 2017 Ad Spending Report

    As the mobile industry evolves, paid advertising remains a cornerstone of any comprehensive growth marketing strategy, and with good reason. Networks and tool providers are constantly innovating to deliver better...

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  • The 2017 Tenjin Ad Monetization Report

    As mobile innovation drives ahead, in-app advertising remains a staple of monetization. There are plenty of options available for publishers looking to implement basic solutions, but in order to realize...

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  • 7 Ways To Increase Your Freemium App's ARPPU

    In 1906, management consultant Joseph M. Juran paid homage to Italian economist Vilfredo Pareto by coining the term “Pareto Principle” in reference to a unique relationship he observed in the...

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  • 5 Things Every Publisher Needs To Know Before Launching A Mobile Burst Campaign

    Burst campaigns remain a cost-effective way to acquire users, but without proper preparation, they can quickly turn into expensive nightmares. For anyone unfamiliar, a burst campaign is a carefully timed...

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  • How To Boost Your Mobile App’s Conversion Rate Without Overhauling Its Core Features

    Conversion rate should be a priority-one KPI for anyone tasked with app monetization. It’s integral to revenue forecasting, effective growth marketing, and can even impact user acquisition strategies. It...

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  • 5 Easy Ways To Protect Your Brand From Ad Fraud

    Fraud prevention should be a top priority for today’s mobile marketers. It’s the first line of defense against ineffective ad spending and should therefore be the first thing...

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  • 2017 - Highlights From A Banner Year

    It’s been quite a year. The Tenjin team has accomplished more than we ever thought possible, especially considering the high bar we set back in 2016. As 2017 comes...

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  • The Small Ecommerce Business Holiday Checklist

    The National Retail Foundation estimates that the holidays account for 20-40% of annual sales. This year in particular is expected to generate a shopping frenzy for web and mobile ecommerce....

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  • The Beginner’s Guide To CVR Marketing

    In the world of digital marketing, CVR stands for Conversion Rate or Conversion Ratio. It’s a key performance indicator for digital advertising campaigns, mobile applications, and commercial websites. It...

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  • The Rise of Rewarded Advertising (and how you can take advantage)

    Rewarded ads are all the rage in mobile marketing. But their success can be traced to trained pigeons in “Skinner boxes” -- used to study and confirm the phenomenon of...

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  • The Role of Data Science on Today's Marketing Teams

    Airbnb’s first data scientist, Riley Newman, characterizes data as “the voice of the customer.” For marketers, this data has become their most valuable resource. But data analysis is a...

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  • 7 Ways to Optimize Your App Store Page

    App Store Optimization (ASO) is a never ending process, tasking developers with finding new and innovative ways to spruce up their listing. Every year, new trends emerge, such as this...

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  • The Most Interesting New iOS Features

    New iOS Features Every Developer Needs to Know Last year’s iOS update gave developers two new toys: 3D touch and third-party integration for Siri. But this year, the iPhone...

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  • Tenjin and AppSamurai to Offer $41,000 Award to Casual Connect Indie Prize Winner

    There are developers from all corners of the world who love to turn ideas into beautiful things, and there is perhaps no better forum for them to showcase their work...

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  • 5 Questions to Help Find Your Indie Niche

    Creating a massive hit is every developer’s hope, but it happens far too rarely to be a goal for the majority of indie developers. Successful indies, instead, find ways...

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  • How to Brainstorm Ideas for Your Next App

    If you can think of it, there’s probably an app for it: from paying your bills with Prism Bills, to successful plant parenting with Koubachi, to planning the perfect...

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  • How Subscriptions Are Driving App Revenue & Retention

    Subscriptions are more than a niche: services like Spotify and Headspace prove that users are willing to shell out money for content they regularly use. App Annie’s chief marketing...

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  • <Guest Post> Scaling Your Freemium App Business: Knowing When You’re Ready, and How to Do It

    You’re almost there. Your app is ready for the limelight, you’ve tested user acquisition campaigns with platforms like Facebook and Google to figure out your audience and measure...

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  • Tenjin’s Matthaus Krzykowski on the Mobile Growth Podcast

    If you had $10 to spend on user acquisition, how would you spend it? How has app marketing changed since last year? What can UA professionals do to combat fraud?...

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  • 3 Channels For App Discovery Beyond the App Store Charts

    For most developers, app discovery is an uphill slog with 3 million other apps competing for attention in the app stores. Fortunately, discovery doesn’t stop at the app store....

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  • 4 Types of In-App Content That Drive Retention

    Great developers know that great content is absolutely crucial to the app experience. The snazziest features and the best utility in the world are practically worthless if they're not supported...

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  • ROI vs. ROAS: Choosing the Right Performance Metric

    When you measure your ad campaigns, you’re going to use either ROI (Return on Investment) or ROAS (Return on Ad Spend). But these measurements aren’t fully interchangeable: each...

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  • How Non-Gaming Apps Are Improving Retention

    For mobile app developers, retention is hard. An average of just 7.5% of mobile users stay active 30 days after downloading an app. And while mobile game developers have...

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  • The Top 5 Emerging Countries by Smartphone Penetration and CPI

    Mobile growth in developed markets has slowed. But in developing markets like Latin America and Asia, growth is still proceeding at an exponential rate, fueled by rising smartphone penetration. It...

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  • Tenjin's Dictionary for App Marketers

    App marketing isn’t an easy job. With hundreds of thousands of apps competing for attention, marketing has become a race, requiring the ability to quickly navigate through dense thickets...

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  • Run Smarter App Marketing Campaigns

    In today’s mobile ecosystem, app marketers have to be savvy about how they allocate their ad spend. The landscape is simply so competitive that in order to run profitable...

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  • Tenjin Releases Country-Level Ad Revenue Reports

    More developers than ever owe a big slice of their earnings to ads. However, most attribution tools only track IAP revenue. Here at Tenjin, we’ve always recognized how important...

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  • Viral Features: A Free Growth Source on Mobile

    Mobile game players are picky: up to ⅔ of them will ditch a game after 24 hours. The flipside is that when players finally find a game worth recommending, they won’...

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  • Beyond the Install: 8 In-app Events for Measuring Performance

    Performance analytics has advanced beyond impressions and installs. Now developers can track every action users take until they churn. But you still need to know where to focus. It’s...

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  • Frenzoo Scales Its Gaming Apps With Tenjin’s Analytics, Attribution and Data Warehouse

    Mobile gaming company Frenzoo enables millions of players around the world to manage their own island resorts and fashion empires. Each of the studio’s simulation titles have been downloaded...

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  • Product Update: New Advertising Monetization Reports, Data Exporter and Reporting API

    Tenjin was founded on the principle that data clarity, accuracy and flexibility are absolute necessities for app developers looking to optimize User Acquisition and App Monetization campaigns. Toward that end,...

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  • New Feature: Standardized Ad Monetization Reporting API for Developers

    Tenjin makes tracking ad monetization easier through its new standardized Ad Monetization Reporting API. Developers used to build their own tools for tracking ad network performance -- or worse, manually...

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  • App Marketing Checklist

    App Marketing: A Three-Phase Approach For Launching Your First Title Whether you're getting ready to launch your first app or your hundredth app, today’s hyper-competitive app market requires great...

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  • Harnessing the Power of Big Data into Actionable Insights

    Big data tools are now ubiquitous and, compared to years ago, cheap. But while these tools give you the “what” -- fire hydrants of data -- they don’t provide...

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  • Growth Analytics vs. Product Analytics: What’s the Difference?

    We often get asked how Tenjin compares to analytics companies such as Mixpanel, Amplitude, deltaDNA, and others. The short answer is that the best way to describe those other analytics...

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  • Choosing the Right Business Intelligence Software for Your Needs

    To get a leg up in today’s ultra competitive landscape, most app developers have come to depend on some type of Business Intelligence (BI) software. Whether built by an...

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  • How Tenjin Fits Into The Marketing Stack: 3 Options For Different Growth Stages

    Tenjin is an extremely flexible marketing infrastructure. It can be many things to many people. We built our platform from the ground up so that it could easily be plugged...

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  • Reported Installs vs. Tracked Installs

    If you use our attribution to track installs by media source, you might notice that there are two types of installs described there: Reported Installs and Tracked Installs. What’s...

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  • Need a Free SQL Database Tool? Try DBeaver!

    Developers who are using Tenjin’s DataVault for data warehousing will need to use some kind of database tool to run their queries. Many developers build their own SQL database...

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  • Tenjin Now Sends Data Straight to Leanplum for Better Mobile Marketing & CRM

    As any app team can tell you, succeeding on mobile goes well beyond app downloads. Driving high-quality, cost-effective installs is only step one. Next comes the equally hard work of...

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  • Tenjin’s Data Now Available through Mixpanel for Improved Product Analytics

    The consumer journey is more complex today than it has ever been before. As consumers rely on a greater multitude and variety of connected devices, it has become increasingly difficult...

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  • Explore User Behavior with Tenjin’s Custom Events Dashboard

    Our custom events dashboard lets you explore any user behavior that you want to track. At a high level, you can instrument a custom event anywhere user value might be...

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  • Looking Backward, Moving Forward: Tenjin Highlights from 2016

    A lot can happen in a year. Especially in the world of tech startups, a year can seem like a decade. And yet it seems to go by in the...

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  • Tenjin’s Ad Revenue Attribution: The Industry’s Most Powerful Way to Optimize Ad Spend Based on Ad Revenue

    Tenjin has been offering Ad Revenue Attribution for more than year, dating back to this announcement from November, 2015. But as more developers begin to realize just how much money...

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  • Now You Can Save Your Data Exporter Settings

    One of the most popular and frequently used features of the Tenjin platform is our Data Exporter, which enables developers to run just about any type of report they wish...

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  • Tenjin Turbocharges the Growth of Indie Developer Lockwood Publishing

    Lockwood Publishing, an indie studio specializing in social games and virtual worlds, knew it had a hit on its hands with Avakin Life, a 3D experience where users can meet...

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  • LTV 201: A Simple Method for Forecasting

    Lifetime value is tricky. The simplest -- and also most reliable -- calculations tell you what happened in the past: segment X made Y dollars per user. In a perfect...

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  • Tenjin Partners With Leading Game Dev Analytics deltaDNA

    Tenjin is happy to announce a new partnership with deltaDNA, one of the most innovative data analytics and real-time marketing companies for mobile game developers. DeltaDNA can now accept Tenjin...

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  • Tenjin Gives Schoold a Scalable, Affordable and Effective Mobile Marketing Solution

    The process of finding and getting into the right college is one of the most important tasks in a person’s life. And yet it can also be very daunting....

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  • Tenjin Empowers Big Blue Bubble With Better, More Flexible Data

    Big Blue Bubble is Canada's largest independent mobile gaming company. Founded in 2004 and headquartered out of London, Ontario, the company has more than 100 games in its portfolio, although...

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  • Tenjin’s DataVault Gives Yelp Fast, Easy Access to User Level Cost Data

    Here at Tenjin, Yelp has become practically indispensable to our daily lives. Whether it’s searching for a great place to grab a bite to eat or leaving a positive...

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  • Meet Us at Mobile Growth Europe

    Mobile Growth Europe kicks off tomorrow in Berlin, and Tenjin will be there to talk about app growth, mobile marketing, and the rising prices of lookalike campaigns. The annual gathering...

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  • Tenjin's Q&A Session with Notion Digital's Brian Setaro

    Q: Why don’t we start by having you tell us a little about Notion Digital and how you got your start? A: Notion Digital is a fast-growing creator of...

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  • 7 Tips for Optimizing Mobile App Install Campaigns From Setup to Analysis

    Mobile app install campaigns are like carefully tuned machines: every part needs optimization to prevent an explosion (in your ad budget, of course). From compiling the creatives to interpreting analytics...

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  • Tenjin Partners With Bidalgo to Measure Facebook App Install Campaigns

    Many app developers use Facebook to run app install advertising campaigns. And when working at scale, they often rely on one or more of Facebook Marketing Partner (FMPs) -- companies...

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  • Tenjin Adds Search Ads Attribution for iOS 10

    Today, Apple ends its test of App Store Search Ads and rolls out the feature to all developers as part of iOS 10. This is a brand new user acquisition...

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  • Q&A with Familionet

    Tenjin's Q&A session with Familionet's Head of Growth: Marina Guz Q: Hi Marina, to kick things off, can you tell us a little about Familonet and your role...

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  • LTV 101

    I talk to mobile app developers every day. After each conversation, it still amazes me how most of them don’t know what LTV means, and for those that do,...

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  • Partnerships

    The Power of the New Partnership Behind Mode and Tenjin

    Today we’re excited to announce our DataVault's new integration with Mode, a company which provides collaborative analytics platform for marketing analysts. When it comes to driving app engagement and...

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  • Pay Attention to These Overlooked Mobile Metrics!

    High-level KPIs like ARPU and retention are great for getting a big-picture view of your mobile app’s health, but while they might suffice for an executive summary, developers tasked...

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  • funding

    Tenjin Raises $2.5 Million from NetEase Capital to Expand Its Marketing Infrastructure for Mobile Apps

    Press Release: San Francisco – June 2, 2016 – Tenjin, the mobile marketing infrastructure company, announced today that it has raised an additional $2.5 million in funding to simplify and improve...

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  • Product Updates | data scientist | redshift | SQL

    Tenjin DataVault: a marketing infrastructure as a service.

    Tenjin is proud to announce DataVault, a professional, fully managed, direct access SQL Data Warehouse for all your marketing needs. It's a big step to democratizing mobile app business infrastructure....

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  • Product Updates

    Tenjin improves user LTV accuracy: includes ad revenue from networks

    Tenjin is excited to announce it allows mobile app developers to include ad revenue attribution in their user LTV and ROI calculations. To some app developers, ad revenue can represent...

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