Ebony Nicole Simon

Case Study: Gamejam ROI +32% using Reporting Metrics API

We share our newest case study with Vietnam game developer, Gamejam. Gamejam is a small team of 10+ people from Vietnam. With more than 200 million installs worldwide, Gamejam is the fastest-growing hyper-casual developer of 2020....

case study

Case Study: Godzilab gains success with Tenjin's campaign bucketing tool

We published our latest case study with Godizlab on how they found success using Tenjin....

The Vending Machine Podcast - indie developer Lucky Kat on his journey with Tenjin

Tenjin VP of Product, Matthaus Krzykowski joins Peggy-Anne Salz and Oliver Kern for a discussion with Lucky Kat Studios co-founder Herdjie Zhou....

Product Updates | ios 14 | SDK

Releasing our latest SDK, for iOS 14

We have released our iOS 14 compatible SDK. The Beta build is currently based on iOS 14 Beta 7, which may require a future update once the final build of iOS 14 is released....

dashboard | Product Updates

Launching the new health & unlinked campaigns features

Introducing a new Health tab on the Tenjin dashboard for notifications on data issues such as unlinked campaigns or ad placements....

measurement | ios 14 | Facebook

[Video] iOS 14: Industry wide effects on Facebook UA, hyper-casual genre and overall reporting

One of the immediate effects of iOS 14 release in September is that all advertisers, regardless of the MMP they use, will see a significant drop of installs (80%?) on...

hypercasual | user acquistion | ROAS

Tenjin Case Study: TokyoSmartGames User Acquisition Journey

TokyoSmartGames is a mobile game publisher, based in Tokyo, with almost a decade of experience creating mobile games. Initially, their focus is on organic growth. They then decide to give paid user acquisition (UA) a try....

benchmark | CPI

Hyper-casual Benchmark Report: H1 2020

We've released our hyper-casual benchmark report for H1 2020 you can download below. Inside you find median CPIs & IPMs for hyper-casual games with the breakdown per top country and ad network for the first six months of 2020. Plus, you will find the top ad networks by ad spend and ad revenue....

hyper-casual | COVID-19

How will COVID-19 affect the hyper-casual industry in 2020: A virtual panel

Mobile gaming has seen a surge in users due to stay-at-home measures. What has this done to essential marketing metrics like CPI and eCPM of hyper-casual games?...

apple search ads | hyper-casual

Case Study: ITI uses Tenjin to help increase Apple Search Ads installs by 6x

We published our latest case study with ITI on how they found success using Tenjin, with Apple Search Ads, to launch their popular app Rescue Cut - Rope Puzzle....

Top 10 Ad Networks to advertise Hyper-casual Games in 2020

We're all too familiar with networks like Facebook and Google, but what about other channels where you can buy inexpensive yet high LTV users?...

Google | App Attribution Partner

Tenjin joins Google Measurement Partners

With this new set of tools and capabilities through Google’s AAP, our goal is to make workflow automation the forefront of performance marketing....

MoPub ILRD | Training

Getting an advantage with MoPub ILRD & Tenjin DataVault: A webinar

We teamed up with our friends from MoPub to discuss the evolution of ad revenue data reporting and the role impression-level data plays in informing important monetisation strategy decisions....

2020 Hyper-casual Benchmark Report

We've finalized our annual hyper-casual benchmark report that you can download below. In this report, we've compiled the median CPIs for hyper-casual games with a breakdown per top country and...

Partnerships | apple search ads

Tenjin recognized as an Apple Search Ads Partner

Today, we at Tenjin, are very excited to announce we are an Apple Search Ads Partner and will continue to build new tools on our integration. Being an Apple Search...

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