Mobile gaming has seen a surge in users due to stay-at-home measures. What has this done to essential marketing metrics like CPI and eCPM of hyper-casual games?...
We published our latest case study with ITI on how they found success using Tenjin, with Apple Search Ads, to launch their popular app Rescue Cut - Rope Puzzle....
We're all too familiar with networks like Facebook and Google, but what about other channels where you can buy inexpensive yet high LTV users?...
With this new set of tools and capabilities through Google’s AAP, our goal is to make workflow automation the forefront of performance marketing....
We teamed up with our friends from MoPub to discuss the evolution of ad revenue data reporting and the role impression-level data plays in informing important monetisation strategy decisions....
We've finalized our annual hyper-casual benchmark report that you can download below. In this report, we've compiled the median CPIs for hyper-casual games with a breakdown per top country and...
Today, we at Tenjin, are very excited to announce we are an Apple Search Ads Partner and will continue to build new tools on our integration. Being an Apple Search...
We'll keep you in the loop with product updates and interesting content around data, APIs and analytics.