Applovin, Ironsource and now MoPub: Tenjin's view on recent innovation in app revenue and what it means to our clients

Tenjin’s Campaign Bucketing tool lets you combine and match siloed campaign data across ad networks and attribution partners within a dashboard and data warehouse with OR without Tenjin's SDK....

How can advertisers and publishers get the best results from a celebrity influencer project? Tenjin and Metamoki share their favorite examples from collaborating on Wiz Khalifa’s Weed Farm. Last...

We analyzed $1.04 billion of mobile ad spend data from the Tenjin platform to determine which networks and genres are leading the pack in terms of popularity and cost-effectiveness....

Mobile apps can fail thanks to unrealistic expectations, insufficient budgets, and everything in-between. How can developers address these problems? With the prevalence of smartphones, mobile apps are the most important...

Ask any mobile game publisher and they’ll tell you the same thing: this industry moves fast. New trends like the rise of hyper-casual can have an earth-shattering impact overnight,...

We’re thrilled to announce that marketers can now officially track Reddit campaign performance in their Tenjin dashboard! A mainstay of the internet’s cultural landscape, Reddit is a place...

App store discoverability has changed drastically since launch. Mobile pioneers will happily recount the days when simply being one of the few apps available was enough to generate organic installs...

There’s a wealth of paid advertising options available beyond the Facebook/Google duopoly, and Snapchat is quickly becoming one of the most competitive solutions on the market. Recent additions...

Wondering how to make hyper-casual games? As the new dominant force in mobile, hyper-casual games are getting a lot of attention from players and developers alike. Their meteoric rise has...

Mobile hyper-casual games are having a moment. On a platform historically dominated by puzzle, social casino, and build-and-battle titles, hyper-casual games are changing the status quo. They’ve managed to...

Growing a mobile app portfolio is no small undertaking, and sourcing the necessary talent to make it happen can be even more challenging. For some, mobile user acquisition agencies are...

Facebook gives advertisers access to some powerful creative tools right out of the gate. The creative hub is an excellent way to develop mockups and see what they feel like...

We’re thrilled to announce the release of some powerful new features that publishers can use to combat fraud in their mobile app portfolios. We designed these tools with the...

With worldwide mobile ad revenue on track to hit $75 billion in 2018, it’s not hard to understand why mobile ad fraud has been making SO MANY headlines in...

Mobile game publishing is undergoing a dramatic paradigm shift, and hyper casual games are at the center of it all. Characterized by their short engagement loops, low retention, and ad-based...

July 11th, 2018 marks the 10 year anniversary since mobile deep linking technology was first made available to developers with the release of iOS 2.0. Since then, it’s...

Whether generating brand awareness or driving installs, travel app marketers depend on vibrant photorealistic images to convert audiences. Keeping up campaign performance means regularly updating your creative, and while the...

Facebook is, first and foremost, a public space. As marketers, we pay for the privilege of adding our voices to the Facebook experience, but there’s no guarantee that audiences...

Mobile app marketing is getting increasingly sophisticated. While revenue-based metrics like LTV and ROAS will always drive the bulk of digital marketing campaigns, sometimes even revenue needs to take a...

Gleaning audience insights at scale can be challenging. Modern B2C brands manage relationships with thousands if not millions of customers at a time, and it doesn’t take long before...

Technology drives innovation in the advertising and marketing industries, and while emerging solutions like AI and proximity beacons are at the center of some very exciting experiments, most marketers still...

The golden rule of marketing is this: know your audience. Know everything about them. Know what keeps them up at night. Know their hopes, fears, dreams and ambitions. Learn the...

They don’t call it “the front page of the internet” for nothing. Reddit is quickly becoming a key component of the overall growth marketing landscape. That’s why we’...

As the mobile industry evolves, paid advertising remains a cornerstone of any comprehensive growth marketing strategy, and with good reason. Networks and tool providers are constantly innovating to deliver better...

As mobile innovation drives ahead, in-app advertising remains a staple of monetization. There are plenty of options available for publishers looking to implement basic solutions, but in order to realize...

In 1906, management consultant Joseph M. Juran paid homage to Italian economist Vilfredo Pareto by coining the term “Pareto Principle” in reference to a unique relationship he observed in the...

The Tenjin team had a great time attending Mobile Growth Summit 2018. It was a fantastic opportunity to connect with the growth marketing community as a whole and exchange frontline...

Burst campaigns remain a cost-effective way to acquire users, but without proper preparation, they can quickly turn into expensive nightmares. For anyone unfamiliar, a burst campaign is a carefully timed...

Conversion rate should be a priority-one KPI for anyone tasked with app monetization. It’s integral to revenue forecasting, effective growth marketing, and can even impact user acquisition strategies. It...

Developers use the terms "total revenue" and "LTV" interchangeably too often. This isn’t accurate. There are crucial differences that set these terms apart. Failing to...

Fraud prevention should be a top priority for today’s mobile marketers. It’s the first line of defense against ineffective ad spending and should therefore be the first thing...

It’s been quite a year. The Tenjin team has accomplished more than we ever thought possible, especially considering the high bar we set back in 2016. As 2017 comes...

It’s been an interesting year for the mobile marketing industry. Political scandals like Russia’s interference in the 2016 US election have thrown digital advertising into the global spotlight....

The National Retail Foundation estimates that the holidays account for 20-40% of annual sales. This year in particular is expected to generate a shopping frenzy for web and mobile ecommerce....

In the world of digital marketing, CVR stands for Conversion Rate or Conversion Ratio. It’s a key performance indicator for digital advertising campaigns, mobile applications, and commercial websites. It...

Rewarded ads are all the rage in mobile marketing. But their success can be traced to trained pigeons in “Skinner boxes” -- used to study and confirm the phenomenon of...

Airbnb’s first data scientist, Riley Newman, characterizes data as “the voice of the customer.” For marketers, this data has become their most valuable resource. But data analysis is a...

App Store Optimization (ASO) is a never ending process, tasking developers with finding new and innovative ways to spruce up their listing. Every year, new trends emerge, such as this...

In an earlier post I talked about what incentives need to exist for standardization to work in the mobile marketing industry. I used MATA as one of the many attempts...

We're happy to announce that we've partnered with mParticle! The integration between Tenjin and mParticle allows developers to use Tenjin for attribution without using the Tenjin SDK. This reduces integration...

New iOS Features Every Developer Needs to Know Last year’s iOS update gave developers two new toys: 3D touch and third-party integration for Siri. But this year, the iPhone...

There are developers from all corners of the world who love to turn ideas into beautiful things, and there is perhaps no better forum for them to showcase their work...

The mobile marketing industry lacks reporting metrics and data standardization. As a result, end users (app developers and mobile marketers) are forced to build their own version of an internal...

Creating a massive hit is every developer’s hope, but it happens far too rarely to be a goal for the majority of indie developers. Successful indies, instead, find ways...

If you can think of it, there’s probably an app for it: from paying your bills with Prism Bills, to successful plant parenting with Koubachi, to planning the perfect...

Subscriptions are more than a niche: services like Spotify and Headspace prove that users are willing to shell out money for content they regularly use. App Annie’s chief marketing...

A growing number of app marketers have started using Multi-Touch Attribution (MTA) in order to better understand the true impact that advertising sources have on their marketing campaigns. Previous attribution...

You’re almost there. Your app is ready for the limelight, you’ve tested user acquisition campaigns with platforms like Facebook and Google to figure out your audience and measure...

If you had $10 to spend on user acquisition, how would you spend it? How has app marketing changed since last year? What can UA professionals do to combat fraud?...

For most developers, app discovery is an uphill slog with 3 million other apps competing for attention in the app stores. Fortunately, discovery doesn’t stop at the app store....

Great developers know that great content is absolutely crucial to the app experience. The snazziest features and the best utility in the world are practically worthless if they're not supported...

When you measure your ad campaigns, you’re going to use either ROI (Return on Investment) or ROAS (Return on Ad Spend). But these measurements aren’t fully interchangeable: each...

For mobile app developers, retention is hard. An average of just 7.5% of mobile users stay active 30 days after downloading an app. And while mobile game developers have...

Mobile growth in developed markets has slowed. But in developing markets like Latin America and Asia, growth is still proceeding at an exponential rate, fueled by rising smartphone penetration. It...

Ah, Brazil, the land of fun: Carnival, bikini bods, and of course, independent games. I will be attending the game-oriented BIG Festival in São Paulo starting June 24. Brazil is...

App marketing isn’t an easy job. With hundreds of thousands of apps competing for attention, marketing has become a race, requiring the ability to quickly navigate through dense thickets...

In today’s mobile ecosystem, app marketers have to be savvy about how they allocate their ad spend. The landscape is simply so competitive that in order to run profitable...

More developers than ever owe a big slice of their earnings to ads. However, most attribution tools only track IAP revenue. Here at Tenjin, we’ve always recognized how important...

Mobile game players are picky: up to ⅔ of them will ditch a game after 24 hours. The flipside is that when players finally find a game worth recommending, they won’...

Performance analytics has advanced beyond impressions and installs. Now developers can track every action users take until they churn. But you still need to know where to focus. It’s...

Mobile gaming company Frenzoo enables millions of players around the world to manage their own island resorts and fashion empires. Each of the studio’s simulation titles have been downloaded...

Tenjin was founded on the principle that data clarity, accuracy and flexibility are absolute necessities for app developers looking to optimize User Acquisition and App Monetization campaigns. Toward that end,...

Tenjin makes tracking ad monetization easier through its new standardized Ad Monetization Reporting API. Developers used to build their own tools for tracking ad network performance -- or worse, manually...

App Marketing: A Three-Phase Approach For Launching Your First Title Whether you're getting ready to launch your first app or your hundredth app, today’s hyper-competitive app market requires great...

Tenjin’s latest feature, deferred deep linking for ads, enables one of the Web’s best features for mobile apps. Imagine you're on your phone, looking for the newest Air...

Big data tools are now ubiquitous and, compared to years ago, cheap. But while these tools give you the “what” -- fire hydrants of data -- they don’t provide...

We often get asked how Tenjin compares to analytics companies such as Mixpanel, Amplitude, deltaDNA, and others. The short answer is that the best way to describe those other analytics...

To get a leg up in today’s ultra competitive landscape, most app developers have come to depend on some type of Business Intelligence (BI) software. Whether built by an...

Tenjin is an extremely flexible marketing infrastructure. It can be many things to many people. We built our platform from the ground up so that it could easily be plugged...

A while ago I had the opportunity to speak at Mobile Growth Summit 2017 about data warehouses and strategies for running ad network lookalike campaigns. I got a lot of...

If you use our attribution to track installs by media source, you might notice that there are two types of installs described there: Reported Installs and Tracked Installs. What’s...

Developers who are using Tenjin’s DataVault for data warehousing will need to use some kind of database tool to run their queries. Many developers build their own SQL database...

As any app team can tell you, succeeding on mobile goes well beyond app downloads. Driving high-quality, cost-effective installs is only step one. Next comes the equally hard work of...

The consumer journey is more complex today than it has ever been before. As consumers rely on a greater multitude and variety of connected devices, it has become increasingly difficult...

Our custom events dashboard lets you explore any user behavior that you want to track. At a high level, you can instrument a custom event anywhere user value might be...

If data is the fuel that feeds the fire for a mobile app developer's growth in today's environment, then indie developers must sometimes feel they are holding a pack of...

A lot can happen in a year. Especially in the world of tech startups, a year can seem like a decade. And yet it seems to go by in the...

Tenjin has been offering Ad Revenue Attribution for more than year, dating back to this announcement from November, 2015. But as more developers begin to realize just how much money...

One of the most popular and frequently used features of the Tenjin platform is our Data Exporter, which enables developers to run just about any type of report they wish...

Lockwood Publishing, an indie studio specializing in social games and virtual worlds, knew it had a hit on its hands with Avakin Life, a 3D experience where users can meet...

Lifetime value is tricky. The simplest -- and also most reliable -- calculations tell you what happened in the past: segment X made Y dollars per user. In a perfect...

In my last few meetings with small developers who want to learn about paid User Acquisition, we talked about the paid marketing conversion funnel. It seems like a simple concept...

Tenjin is happy to announce a new partnership with deltaDNA, one of the most innovative data analytics and real-time marketing companies for mobile game developers. DeltaDNA can now accept Tenjin...

The process of finding and getting into the right college is one of the most important tasks in a person’s life. And yet it can also be very daunting....

Big Blue Bubble is Canada's largest independent mobile gaming company. Founded in 2004 and headquartered out of London, Ontario, the company has more than 100 games in its portfolio, although...

Here at Tenjin, Yelp has become practically indispensable to our daily lives. Whether it’s searching for a great place to grab a bite to eat or leaving a positive...

Mobile Growth Europe kicks off tomorrow in Berlin, and Tenjin will be there to talk about app growth, mobile marketing, and the rising prices of lookalike campaigns. The annual gathering...

Apple Search Ads are gaining in popularity and many app developers are using the network to find new ways to capture additional ROI in their iOS apps. Here are a...

Q: Why don’t we start by having you tell us a little about Notion Digital and how you got your start? A: Notion Digital is a fast-growing creator of...

Mobile app install campaigns are like carefully tuned machines: every part needs optimization to prevent an explosion (in your ad budget, of course). From compiling the creatives to interpreting analytics...

Game development has evolved by leaps and bounds in recent years, and as development kits have made it possible for beginners and experts alike to build apps in record time,...

Many app developers use Facebook to run app install advertising campaigns. And when working at scale, they often rely on one or more of Facebook Marketing Partner (FMPs) -- companies...

Today, Apple ends its test of App Store Search Ads and rolls out the feature to all developers as part of iOS 10. This is a brand new user acquisition...

Tenjin's Q&A session with Familionet's Head of Growth: Marina Guz Q: Hi Marina, to kick things off, can you tell us a little about Familonet and your role...

I talk to mobile app developers every day. After each conversation, it still amazes me how most of them don’t know what LTV means, and for those that do,...

A few months ago, Apple announced that iOS 10 will send all zeros for its advertisingIdentifer field when the device's user sets their limit ad tracking flag to ON. According...

Tenjin recently announced its ability to track iOS installs using mobile web cookies. Using cookies to track iOS installs may seem like an incremental feature for mobile marketing technology. However,...

High-level KPIs like ARPU and retention are great for getting a big-picture view of your mobile app’s health, but while they might suffice for an executive summary, developers tasked...

In my last post I talked about the importance of time to profitability (TTP). In this post I use two discrete scenarios that illustrate how TTP affects total user growth...

It's common for app developers to acquire users for their apps by paying 3rd parties (like ad networks). Paying for users is an investment. To measure the success of an...

Once an app starts making money, developers spend less time improving the app and more time building elaborate data infrastructure to rationalize future business decisions. App developers need to build...